Exhibitors are already snapping up places for the popular Cheese and ale Festival in Stafford.
Tens of thousands of people attended the event which is now in its fourth year and includes cookery demonstrations and chef challenges.
Around 30 different cheese and ale makers and suppliers display their wares alongside other complementary food and drink stalls either housed in a giant marquee in the town?s Market Square or along the High Street.
The event is organised by the Borough Council and Town Centre Partnership which boasts more than 100 members from retailers, leisure services and other businesses in Stafford.
The festival will be held over two days - Friday 16th and Saturday 17th June. And organisers say the initial response from exhibitors has been fantastic with many businesses returning to the festival following the success of the previous years.
Makers and suppliers of cheese, bread, oils and chutneys as well as beer, cider and wine who want to be part of the event are being urged to get their applications in quickly if they want to ensure a pitch at the event which saw around 45,000 visiting the town centre last year.
There will also be cream teas served on Friday, entertainment in the cookery demonstration marquee throughout the two days, and local brewery Titanic also provide a licensed bar.
Councillor Frances Beatty, Cabinet Member for Planning and Regeneration, said: ?The festival has had a phenomenal few years, attracting so many people to the town, and this June is already shaping up to be even bigger and better.
?I?m not surprised traders are snapping up places already as many spoke about the excellent business they conducted last year. The festival is in such a great setting in the heart of the County Town and we know it pulls in crowds from across Staffordshire and beyond.?
Stafford Town Centre Partnership Chairman, Chris Lewis, added: ?There?s already a buzz of anticipation surrounding the festival which is now a firm fixture on the town?s annual events calendar.
?It has gone from strength to strength over the few years it has been going and there is every indication that our 2017 event could be the most successful yet.?